About Us

“Providing North Carolina with quality lawn equipment
and lawn equipment repair since 1979”

Riddle Tractor has been supplying top quality outdoor power equipment to Winston Salem North Carolina area since 1979. Our goal is to exceed our customer’s expectations in not only the process of purchasing their lawn equipment, but in the service of their lawn equipment after the sale. We want you as a life long customer and we have the knowledge, people, facility, and equipment to make that happen. Our service to you is as important as your purchase from us.

We have been selling and servicing Kubota since 1979 and SCAG Power Equipment since 1995.  We know these premium brands inside and out. Let us help you find the perfect piece of equipment for your commercial or residential needs.

Vision:

Making the world a better place by equipping those who get the job done.

Mission:

Riddle Tractor will extend the culture of our family owned business to everyone we meet.  We will be faithful stewards to all that is entrusted to us and we seek to make the world a better place.

Culture:

  • Service: We are here to serve our customers and provide the best equipment, parts, and service so that they can accomplish their work. Everything we do is centered on serving the customers and their needs.
  • Ownership: We are responsible for our actions, the outcome of our actions, and own everything that takes place because of our actions – both in business and life. We are accountable for the results of our actions and will take total ownership of all we do.
  • Integrity: We will always speak the truth. Our moral compass will drive all that we say and do.  No matter the consequences, we will be open and honest in the way we conduct business.
  • Commitment: We are all in on everything we do to achieve success. We are committed to living out the Vision, Mission, and Culture of Riddle Tractor and understand that by doing that we ensure the long-term success of the company and our customers.
  • Excellence: We will consistently strive for perfection, knowing it is not achievable. Yet in that drive for perfection we will find excellence.  We will never settle for good and will constantly work to be better today than we were yesterday.
  • Teamwork: Success will not be found through individual effort alone. We will work as a team to achieve sustained success.  We will work with one another and our customers to achieve mutually beneficial outcomes in all situations.
  • Communication: We will be open and honest in the way we communicate with each other and our customers. We will remain positive and use our words in a constructive manner versus a destructive manner.  There is no such thing as overcommunication, and we will strive to ensure that our customers are well informed in all their dealings with Riddle Tractor.
  • Education: We will learn from our mistakes. We will seek to continuously learn, grow and master our craft so that we can help each other as well as our customers to learn, grow, and master their craft.  We will ensure that we educate ourselves and our customers so that we can both make intelligent decisions.

Professional

You get over 40 years of family owned lawn and garden experience and knowledge so you can have the best equipment for getting any job done.

Service

When your equipment is down it costs you time and money, we are here to get you back up and running as soon as possible.

Great Prices

Make no doubt about it, you want the best deal around and we have competitive prices on all our equipment. New and Used.

Huge Selection

Because you want the best options to create the perfect setup, we work hard to keep our store loaded with the best lawn equipment selection and supplies.

Interested in joining the Riddle Tractor Family?

Riddle Tractor is growing! We are now seeking an experienced Lawnmower Mechanic.

If you are capable with a set of tools on small engines, love to problem solve, and eager to ‘make it right’ for the customer, you might be a great fit for this role. Do you have the habit of keeping a clean and organized garage and work space?  Do you look forward to productive days getting a lot accomplished?  The right person for this role has these characteristics, and will bring contagious positive energy to our team.  If this is YOU, we need to talk!

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